Damn, this magazine smells good!


I usually read magazines once a week on my down time at work. I’m usually more of a “US Weekly, Vogue” consumer, and embarrass to admit that I have a yearly subscription to Teen Vogue Teen Vogue thanks to my Aunt. For this September’s issue cover of Teen Vogue, actress Rachel Bilson is on it, along with bold headlines of “Nick Canon” and “Kristen Bell” This magazine is definitely geared towards teenage girls ages 12 to 17. (Hence the name “TEEN” Vogue) I’m 20 years old and magazines such as Seventeen, Teen Vogue are a bit too juvenile for me. Sadly, in reality I’m a consumer, since I read these monthly issues. For those not similar with the magazine Vogue, Teen Vogue has a similar theme as Vogue, which is fashion. Flipping through the pages, there are bright colorful ads for “Chanel” and “Dolce and Gobanna.” I only can speak for myself and if I saw these ads when I was 14 years old, I’d beg my grandparents to buy me some Chanel sunglasses. I moved on and checked out the editors page and to the looks of it, the editor was not very young and looked as if she was in her mid forties. Definitely, far from a person who knows about “teen.” Fortunately, the magazine did a special segment on their contributors. For the most part, the contributors looked in they are in their mid-twenties. The art director for the magazine, John Munoz, does the magazine’s layouts and graphic elements. In his biography and picture he seems hip and update to the teen world.

I moved on to the Fashion section and it had plenty of pictures of celebrities with fashionable clothing. Also, an article in this section explains that “wide belts” are in and the “find the best buys for jeans.” Obviously, teenagers are often concern with their image and the need to keep up with what’s in. These are definitely subjects teen girls are interested in. Next section was beauty and health. One article that caught my attention was the beauty Q&A. Astrid, 14, asked “How can I get my weak nails into tip-top shape?” This says a lot about the readers of the magazine, girls as young as 14 are reading it and are concerned about beauty. The magazine is answering the questions young girls are worried about, which is helpful. Back to the cover story, “Young Hollywood, ” has various full page solo pictures of celebrities. From experience, this is a great strategy to lure teenage girls to buy Teen Vogue. For example, if one of their favorite actors, actress, musicians, etc is on the cover, they might buy the magazine to read up on them, but most importantly rip the pages of their favorite celebrity. Being a former teenage consumer, I would actually buy Teen Vogue because of the celebrity picture. This is a great tactic for this magazine and other teen ones to gain revenue. Everything in this magazine (ads and editorial content) is definitely appropriate for teenage girls. It has everything a teenage girl would want, fashion, celebrities, hot guys, advice and plenty of clever ads.

Oh yeah, who doesn’t love those sample perfumes in magazines?
Euphoria by Calvin Klein is really making this magazine smell good. Definitely an added this Teen Vogue’s advertising!