A face in the Crowd and advertising

The movie A Face in the Crowd is not really my cup of tea. Sadly, my attention span for black and white movies or anything made before the 1970s is quite low except for the movie Gone with the Wind. That's besides the point though. I decided to pay attention and write a blog regarding what my current perspective is for this movie. The second half of the movie started off with a corky drunken fellow named "Lonesome." Particia, a radio host I assume was interviewing jail inmates. She was fully equipped with a portable recorder, which consisted of a huge box with a microphone. Obviously, this is not the most up to date high tech equipment especially because I've never seen such object in my whole entire life. Lonesome was given a opportinity to be on a radio show by Particia and later on became successful. Along with his success, came more offers such as hosting his own show. In his first episode on television, he asked viewers to donate money to a woman who lost her home. The responds from the public was amazing and many donated. After Lonesome's show blew up, he started to get more offers. He was given an offer to promote some sort of vitamin pill called Vatadex. His spunky personality made viewers buy the vitamin, creating a huge sell boost. I believe one factor for the sales boost was Lonesome's celebrity status. Celebrities promoting a certain product is always a great way of advertising because people want what famous Celebes have. I also believe another factor was the public's naiveness because as far as media it was still greatly developing. The tactics used by the advertisment company in the movie are still going on currently. Simply, the media has and will always influence others. Whether in the 1950s or currently, the media and advertising will always be a powerful tool by impacting people, whether good or bad.